Presentations and thematic events (Conference Center Landhaus/Palais Besenval, Landhausquai 4)

• Plenum
• Specialist forum 1   Work efficiency – work organisation
• Specialist forum 2 Ressource efficiency – Focusing phosphorus
• Specialist forum 3 Ressource efficiency serving food security (REDES) – Knowledge transfer among actors
• Specialist forum 4 Action orientiated learning: an efficient kind of learning
• Specialist forum 5 Improved animal health in dairy farms – Focusing prophylaxis
Workshop 1 Efficiency and effectivity in extension’s daily routine
Workshop 2 Efficiency and effectivity of organisations in rural areas
Workshop 3 Quality management and evaluation in extension
Open Space Efficiency and effectivity –wishful thinking and reality, the two poles in every day working life and how we can handle this tension
Project forum 1
Women and men in Swiss agriculture – in the farms, in the organisations
Project forum 2 Producing milk and meat ressource efficiently, economically and accordingly to the location
Project forum 3 Promoting quality of the resources landscape and biodiversity
Project forum 4 Practice and process orientied extension
Project forum 5 Energy efficiency on farms
Project forum 6 Supraregional cooperation in qualifying  specialists in rural areas
EUFRAS Meeting

Plenary session lectures


Monday, June 15th 2015

Welcome to the 54th IALB-Conference
Edda Albers, President of IALB

Introduction to the Conference– Defining Efficiency and effectivity

Swiss Agriculture – an overview
Bernhard Lehmann, Director of the  Federal Agency for Agriculture (Bundesamt für Landwirtschaft BLW)

Efficiency is yesterday – Effectivity is tomorrow
Christine Ax, Philosopher and Economist, Hamburg and Wien

Efficiency and Dialogue in the Agribusiness
Martin Keller, fenaco (Federation of Swiss Cooperatives), Chair of the directorate, Bern

Input – Intermezzo on Efficiency and Pseudo Efficiency
Gilbert und Oleg, Artist Duo

Swiss Agriculture – in the light of efficiency
Bernhard Lehmann, Director of the Federal Agency for Agriculture (Bundesamtes für Landwirtschaft BLW)

Becoming more efficient - a solution for what kind of challenges?
Panel discussion and exchange with the plenum

Reflection – Intermezzo on Efficiency and Pseudo Efficiency
Gilbert und Oleg, Artist Duo

Wednesday 17. Juni 2015

Members’ Meeting IALB
Edda Albers, Presidentin IALB

Tom Kelly, President EUFRAS

„Interview“ – Reality on the farms
An insider reports and formulates expectations towards extension from the point of view of a practicioner.
Markus Ritter, President of the Swiss Farmers’ Association SBV;
Christine Bühler, President of the Swiss women farmers and countrywomen

Motivation Speech
Managing change processes successfully – without enthusiasm you cannot change anything in a sustainable manner.
Theo Schnider, Direktor UNESCO Biosphäre Entlebuch

Specialist forum 1

Work efficiency - Work organisation

This forum will be in Englisch (e) for the first round and in German (d) for the second round.

Whenwe talk about rising efficiency and productivity in agriculture, work processes quickly get into focus. Finish more in less time and keep work quality at the same level – how can this work out?

Fundamentals about work organisation in farms and in offices
Human labour force is one of the scarce production factors in farms. With intentional work organisation, an analysis of weak points and time management, possibilities for improvements can be found. Is „efficient“ the same thing as „quick“? What rules concerning work efficiency can be generalized for all kind of farm types? What is especially true for part time farmers, for businesses with direct marketing, agrotourism or diversificated branches? How can good intentions be transfered into the effectively realized everyday work?

Keywords: work organisation / time management / analysis of weak points / improvements / intention and transfer into  reality

Matthias Schick, Agroscope, Tänikon; Head of Work, Construction and System Assesment

Methods in the Expert forum
Input with maximum 40 minutes, remaining time (30‘) for facilitated exchange among attendees

Specialist forum 2

Ressource efficiency – Focusing Phosphorus

To what extend do we use finite ressources in agriculture, how has efficiency changed in the course of time? Here the example of the nutritient phosphorus is examined.

Recycling of phosphorus– an existential task for agriculture, Case study Niedersachsen
Phosphorus (P) is the most limiting factor in plant nutrition worlwide. With finite ressources and growing demand for food, the recycling of P will be the main topic in the agriculture of the 21st century. Farms with livestock usually produce a P surplus, mere crop farmers, conventional as well as organic ones, mostly have a negative P-balance. Diffused P-losses from farmland lead to problems for water quality in a lot of regions. Closing internal and external P-cyles will be an existential task for agriculture.

Keywords: phosphorus balance in Niedersachsen / P-Circles / water quality / technical solutions / juridical requirements / extension concepts

Franz Jansen-Minssen, Chamber of Agriculture Niedersachsen, Oldenburg; Head of the Department Rural Development Sustainable Landuse
Phosphorus application has become more efficient in Swiss agriculture
Improving the efficiency of phosphorus (P) in the last 20 years in Switzerland is a success story. In agriculture, P-supply in fertilizer was reduced about 75 % in the last 30 years, remaining equally in feedstuff. The misuse of P before the 1990ies in agriculture was ended. How was this possible?

Keywords: P-supply on national level / influencing factors/ agricultural politics / nutrition balance / fodderstuff/ Where is the right path into future? / short glance on Nitrogen and Potassium

Harald Menzi, Agroscope, Posieux; Institute for Livestock Sciences

Methods in Expert forum
2 Inputs with maximum 25 minutes each, remaining time (20‘) for for facilitated exchange among attendees

Specialist forum 3

Ressource efficiency serving food security (REDES) – Knowledge transfer among actors

Increasing scarcity of ressources is one of the main challenges for agriculture in future. Farmers have to become more productive without using more soil, work, energy and other auxiliary materials.

The knowledge is there – what is transferred into practice?
In science and politics, a lot of knowledge was elaborated on the topic ressource efficiency. In practice, this knowledge is transferred only reluctantly. What are the reasons for this congestion of knowledge? What are supporting and inhibiting factors in knowledge transfer between actors? In a pilot project supported by the Federal Agency for Agriculture, carried out by the Cantonal Farmers’ Association LOBAG and the HAFL, eleven farmers created solutions in a working group and presented conclusions for science, politics, extension and practice.

Keywords: rise productivity / dialogue between research and farmers / the farmer being part of the solution / knowledge transfer / agricultural knowledge system

Bruno Häller, University for applied Agro-, Forestry- and Nutrition-Sciences HAFL; Lecturer for Extension Methods;
Andreas Ritter, Farmer; Working Group REDES

Methods in Expert forum
2 inputs with maximum 45 minutes, remaining time (25‘) for facilitated exchange among the attendees

Specialist forum 4

Action oriented learning: an efficient kind of learning

Action oriented learning is an approach to address new tasks in professional education.
The new tasks are:

  • Learning success: To have competences at one’s disposal, not only absorbing knowledge („being able instead of only knowing“)
  • Growing amount of knowledge: How do we handle this as learners and teachers?
  • New information channels and and instruments: What possibilities open up in class?
  • Role of the educator: From „Lecturer“ to „Facilitator“

2009 the reform was startet. Today, „action oriented learning“ is reality in basic agricultural education in Switzerland. The most important results are:

  • The new concept demands a fondamental rethinking of all all parties concerned
  • All teaching matierial is rebuilt and fulfil the requirements of the reformed way of teaching, a unprecedented effort of the teachers
  • Without strong cooperation of apprenticeship farms – school the reform would be without effect

Keywords: reasons for the educational reform / concept „action oriented“ / realization in  teaching material, in class, on  apprenticeship farms / experiences of an instructor (Meister) / success factors and potential improvements

Hans Hofer, Inforama Rütti, Zollikofen; head agricultural basic eduction;
Urs Ryf, Farmer, Thunstetten; President of farming instructors Kanton Bern

Methods in Expert forum
2 Inputs maximum 40 minutes, remaining time (30‘) for facilitated exchange among the attendees, Working with teaching material of the attendees.

Specialist forum 5

Improved animal health in dairy farms – Focusing prophylaxis

This forum will be in Englisch (e) for the first round and in German (d) for the second round.

Prevention rather than cure! This wisdom is vital in a modern dairy farm. Animal health and also the amount of antibiotics used in milk production depend on this attitude. Veterinarians, agronomists and dairy farmers cross barriers together.

Integrated herd management  - Cooperation Agronomist-Veterinarian
The veterinarian faces dramatically changed demands in a dairy farm, compared to the sitauation 10 years ago. It is not about saving individual animals and emergency interventions any more, it’s about extension in prevention to keep up the sanity status of the herd. To meet these demands, the education of livestock veterenians has to be adapted to current realities and the cooperation with agronomists has to be improved.

Keywords: universitarian education / extension / prophylaxis / interdisciplinarian cooperation

Adrian Steiner, Vetsuisse-Faculty, University Bern; Head of the Livestock Clinic

The antibiotics-strategy in Switzerland
The increase of antibiotic resistance is a big task for us all. In Switzerland, a national antibiotics-strategy was initiated, to preserve the effectiveness of antibiotics for humans and animals. The key areas of activity of the antibiotics-strategy are explained, focusing on prophylaxis.

Keywords: antibiotics / resistencies / strategy / prophylaxis

Dagmar Heim, Federal Agency for Food Security and Veterinarian Issues (Bundesamt für Lebensmittelsicherheit und Veterinärwesen BLV), Bern; Department Animal Medication , Antibiotics

Methods in Expert forum
2 Inputs maximum 20 minutes, remaining time (30‘) for facilitated exchange among the attendees.
Field report announced from Croatia: Andelka Pejakovic (agronomist) and Natalija Kneževic (veterinarian)

Workshop 1

Efficiency and effectivity in extension’s daily routine

Us, the extensionists, we often think, that our clients could use much more of their potentials concerning efficiency, effectivity, productivity and that they should take according measures. Did we already ask ourselves as extensionists, to what extend we fulfil these criteria? Two extension services differently structured from two different countries have asked themselves corresponding questions in preperation of this workshop, present their assessments and initiate a broad exchange on this matter.

State cost sharing falling off, expectations towards efficiency and effect rising – an area of tension for public extension services
Over the last few years the state is withdrawing from responsibility due to cost reasons. Consequences are: personal ressources in extension drop, extension services with good cost coverage are pushed at the expense of „uneconomical cases“, extension costs rise for farmers. How does this trend affect farmers in detail? This challenge for extension is explained exemplarily describing the extension service’s situation of the Canton of Luzern.

Markus Höltschi, Vocational Training Center Nature and Nutrition (Berufsbildungszentrum Natur und Ernährung BBZN), Hohenrain; Prorector and Head of Extension

Efficiency and Effectivity in Extension – Case study: LMS Agrarberatung GmbH, Mecklenburg-Vorpommern
LMS - the biggest independent agricultural advisory service in Germany. The advisory teams of LMS in Rostock, Schwerin and Newbrandenburg realise more than 1200 individual projects per year and deliver thereby in an holistically, individually and on the basis of the most current scientific knowledge and practical experiences - since more than 20 years. Because of its independency, LMS gives only advise according to the interest of the farm-enterprise and to the interest of third parties. Facts and appreciations regarding the overall activity of LMS are complemented by reflections regarding efficiency and Impact of agricultural advisory at client level.

Suzanne Otten, LMS Agrarberatung GmbH, Rostock; Managing director

Methods in Workshop
2 Inputs maximum 20 minutes, remaining time (30‘) for facilitated exchange among the attendees

Workshop 2

Efficiency and effectivity of organisations in rural areas

Might it be possible that individual farms and small businesses in rural areas deal with their productivity and efficiency, but organisations and sectoral associations don’t feel the necessity for themselves at the same time? Are they as efficient and effective as their members expect them to be?

Efficiency and effectivity in agricultural organisations – an internal view
The demands towards an agriculture and its structures have changed fundamentally in the last 20 years. The structure of organisations and associations however haven’t changed much apparently.

Keywords: perceptions and judgements of the situation as a directly concerned person / expectations towards extension respective supporting organisational change / What has to be done?

Andreas Wyss, Farmers’ Association Bern LOBAG, Ostermandigen; Managing Director

External view and experiences with organisational development in rural areas
To what extend associations and service providers in rural areas do help farmers in their struggle to achieve more efficency? Under what conditions this help is useful? How effective and efficient are those organisations themselves?

Keywords: perceptions from the work with organisations in rural areas / showing requirements and opportunities for action / ideas especially for the development of rural advisory services

Thomas Fisel, entra GmbH, Winnweiler Rheinland-Pfalz; Organisational Consultant and Systemic Coach, Head of the Agricultural Extension Department

Methods in Workshop
2 Inputs maximum 20 minutes , remaining time (30‘) for facilitated exchange among the attendees

Workshop 3

Quality management and evaluation in extension

If rural advisory services work efficiently and effectively, is illuminated prioritarily in Workshop W1. Here in Workshop W3, the question of the quality of extension is moved into the center of our attention: How do we guarantee quality? How do we assess quality? The workshop will be shaped by the attendees, their questions, remarks and suggestions.

Management system and certification in the Agricultural Chamber Austria
Quality management in extension: More success, more professionalism, better structured? The nine Agricultural Chambers of Austria have successfully introduced, reaching down to district level, a common ISO Norm 9001:2008 certified quality management system (QMS) for the business field extension. Experiences implementing the QMS are presented. Tasks and benefit are investigated and the term quality in connection with extension is discussed.

Keywords: quality management / certification / customer satisfaction

Florian Herzog, Chamber of Agriculture Austria, Wien; Education and Extension

Evaluate extension - how?
Monitoring and Evaluation (M&E). Two terms to be discussed. Fundamentals and standards concerning M&E are presented. Then we look at different kinds of monitoring and experiences in evaluating extension services. Concludingly we deal with the matters of benefit, costs and efficiency of M&E-systems.

Keywords: Monitoring and Evaluation / fundamentals / standards / experiences

Daniel Roduner, AGRIDEA; Head of International Department

Methods in Workshop
2 Inputs maximum 15 minutes, remaining time (40‘)for facilitated exchange among the attendees

Open Space

Efficiency and effectivity – wishful thinking and reality, the two poles in every day working life and how we can handle this tension

How do you experience the ambiguity between wishful thinking and reality in your work life? How do you feel about this dilemma? At what point precisely does it cause you trouble? Exchange your experiences with colleagues of your profession. Elaborate aproaches and strategies to deal with your personal challenges. This Workshop is structured as Open Space. This means, it is guaranteed you discuss only issues and questions you are interested in personally. Experience stimulating and benificial discussions with dedication to the contents arised and leave this event with practice relevant new insights and ideas with practical use and approaches for your personal challenges.

Olivia Hartmann, AGRIDEA; International Department

Method Open Space
Open Space allows to adapt discussion topics to the needs and interests of the attendees. Topics are collected in the plenary and discussed in groups, participants taking part in discussion groups in their own areas of interest.

14.10 – 17.00, including breaks between discussion sessions. Discussion groups write down results of their discussions. These results will be provided to the participants of the Open Space Session digitally after the conference.

Project- forum 1

Women and men in Swiss agriculture – in the farms, in the organisations

The Swiss Agricultural Report 2012 by the Federal Agency for Agriculture BLW summarises the results of a study (BLW, Agroscope Tänikon) on the situation of women in agriculture. Conclusion: More and more women work outside the family farm, the majority has little knowledge about their juridical status, the social security of the women is unsatisfying. Several organisations have integrated these results in their work and recognised, that rising awareness on the women’s side only doesn’t work. Measures to rise awareness must target women and men.

Women and men in agriculture, shaping the common life – a campaign
The campaign « Women and men in agriculture, shaping the common life » was a common effort of several agricultural organisations in Switzerland, to rise the level of gender awareness. The campaign focussed on the needs of the members in agricultural organisations. Coordinating and bundling their activities focused on women and men, a new form of cooperation was found.

Keywords: women and men in agriculture / role of agricultural organisations / role of extension

Hermine Hascher, AGRIDEA; Head Departement Business and Family

Synergies and realities lived in the Canton of Luzern
The Luzern Farmers’ Association „Luzerner Bäuerinnen- and Bauernverband“ speaks for thefemale an male farmers of the Canton of Luzern with one single voice, as the name promises. The fusion of two former organisations in the nineties lead to synergies:

  • The interesting network and the creativity of women farmers are very useful for the association’s work
  • On all levels of decision making, interests of women and men are represented equally
  • The tasks as a cantonal sectoral agricultural association is fulfilled comprehensively
  • The services of the secretariat are widened, especially the service of insurance advice leads to a better social security level of women in agriculture.

Keywords: situation of women in the LBV and other organisations in rural areas / role of extension

Stefan Heller, Luzern Farmers’ Association (Luzerner Bäuerinnen- and Bauernverband LBV), Sursee; Director

Methods in Project-forum
2 Inputs maximum 20 minutes, remaining time (30‘) for facilitated exchange among the attendees.

Project- forum 2

Producing milk and meat , ressource efficiently, economically and accordingly to the location

Producing adequately to local conditions and ressource efficiently in Switzerland’s grassland means, milk and meat should be produced on the basis of as much as possible locally produced meadow forage as possible. Where framework conditions and farm management fit properly, natural ressources are used accordingly to local conditions and efficiently, leading to forage autonomy and better economic performance.

Grassland based milk and meat production – a new state direct payments program
Since 2014, grassland based milk and meat production GMF is supported by a public incentive system within agricultural politics in Switzerland. Direct payments encourage farmers to produce milk and meat primarily on the basis of farm grown meadow forage. A high percentage of meadow forage fosters forage autonomy and sustainable landuse of the local ressources.

Keywords: background and arguments in favor of GMF / suitability for different farm types / participation rate / experiences so far / expected development

Beat Reidy, University for Applied Agro-, Forestry- and Nutrition Sciences HAFL, Zollikofen; Lecturer for ruminants systems, fodder crops and fodder conservation

Joint project Profi-Lait
Profi-Lait is a Swiss network for communication and cooperation in science, development, extension and practice dairy production. It promotes and optimizes the cooperation between science, extension, education and practice. Current demand towards research identified by practicioners are introduced in the network. The aim is to deliver facts as a basis for decision-making of dairy farmers and enable them in their struggle to produce economically and professionally under given circumstances.

Keywords: platform dairy production / cooperation and coordination / knowledge transfer / identification  of research issues / information and recommendations

Franz Sutter, AGRIDEA; Group Livestock, Director Profi-Lait

Methods in Project-forum
2 Inputs maximum 20 minutes, remaining time (30‘) for facilitated exchange among the attendees.

Project- forum 3

ProjectPromoting quality of the resources landscape and biodiversity

Society expects from agriculture to protect and promote natural ressources. Incentive programs inculding public direct payments and approaches under private law like commercializing labelled products produced in an environmental friendly way. Focusing on landscape and biodiversity, development, pros and cons as well as synergies, these two approaches are presented and discussed on an international level.

Landscape quality – a new state direct  payment programm
Cultural landscape management until now was supported with direct payments only when it met the critria „keeping an open landscape“ and „diversity of habitats“. Regional cultural landscape values like wooded pastures in the Jura region or the mountain crop farming in the Engadin couldn’t be subsidised. Since 2014 Swiss agricultural politics recognises contributions to landscape quality, conserving, promoting and developing attractive landscapes.

Keywords: regional projects with regional responsability / particapation / examples / experiences / role of extension

Barbara Weiss, AGRIDEA; Group Environment, Landscape

Biodiversity – central precondition for labelling programs under private law
IP-SUISSE is a labelling organisation covering Switzerland with around 20‘000 members, half of them producing according to the labelling programs’ conditions. Products are sold with a bonus (label premium).?IP-SUISSE has elaborated together with its partner, the Swiss Bird Observatory a point system, measuring the performance of a farm promoting biodiversity. A farmer, who wants to produce for the IP-SUISSE label, has to get at least 17 points. Thus, he actively contributes with his production promoting biodiversity.

Keywords: Swiss Bird Observatory / point system IP-SUISSE, biodiversity / monetarising positive external effects / cooparation along the value chain

Peter Althaus, IP-SUISSE, Zollikofen; Livestock, Biodiversity, Milk

Methods in Project-forum
2 Inputs maximum 20 minutes, remaining time (30‘) for facilitated exchange among the attendees.

Project- forum 4

Practice and process orientied extension

The topic isn’t new in extension, but gaining popularity lately. The question arises, why processual extensions competence seems to be more important than in the past? A lot of extension cases start with technical aspects. Quickly it becomes obvious, that it’s about more fundamental things: expected or prevented changes, about general business strategies and above all, about human beings. Extensionists have to assess the situation, clarify the contract and decide, how they can act helpfully. This requires a broad set of operational skills. Process extension competence means: having at hand a variety of options for action and a high level effectivity.

In different countries, trainings are offered, where specific tools and a helpful attitude for system- and process orientieted extension can be aquired. Short trainings fill the gap between „no time for costly and time-consuming professional continuous training“ and long term (academic) education. Working with the experiences and the extension know-how of the participants, their understanding of extension and their personal tool kit is enlarged, leading to more flexibility and higher competence in extension work.

Training programs of AGRIDEA and the Hochschule für Agrar- and Umweltpädagogik Wien are presented. Practical examples and excercises encourage you to start dealing with processual extension and that a short term training can get you there succesfully.

Marc Vuilleumier, AGRIDEA, Head Departement Education and Information (Switzerland);
Liane Kaipel, Hochschule für Agrar- and Umweltpädagogik, Lecturer for Extension and Adult Education (Austria);
Elfriede Schaffer, Chamber of Agriculture Niederösterreich, Head Department Education, Women Farmers, Youth (Austria)

Project- forum 5

Energy efficiency on farms

Get more effect with less energy, save energy without disadvantages, use renewables instead of using up finite ressources: these are the three fundamental approaches to rise energy efficiency. Where are we by now in practical implementation? We look at the development in Baden-Württemberg (representing Germany) and Switzerland.

Energy efficiency extension in agriculture (Baden-Württemberg)
From 2015 agricultural businesses in Baden-Württemberg can use extension, choosing among extension modules. The LEL tested and developed two modules for the improvement of energy efficiency and climate protection in agriculture. Experiences of advisors and feedback from farmers have been considered in the modules “Small energy efficiency check“ and „Big energy efficiency check”. The goal is, to give farmers a data base for decisions on ressource conservation and energetic optmization of their production. Advisors work with the software „EBL-TOOL“ for data collection and analysis, including a production figures database.

Keywords: federal research program „Energy efficiency in agriculture“ / information platform / experiences / expected developments / nationwide cooperation

Carla Schied, Werner Schmid, State research center for the development of agriculture and rural areas (Landesanstalt für Entwicklung der Landwirtschaft und der ländlichen Räume LEL), Schwäbisch Gmünd

AgroCleanTech - Energy- and Climate agency of Swiss Agriculture
2011 AgroCleanTech (ACT) was founded by the Swiss Farmers’ Association, AGRIDEA and other partners and has from that time on worked on projects dealing with energy efficiency, climate protection and creation of value in agriculture. ACT performs the role of a contact point and information centre for agricultural actors, a platform for knowledge- and information exchange with partners and interested persons and organisations in the fields of energy, climate and ressource efficiency. Since 2014 ACT is in charge of a federal support program (ProKilowatt), handing out subsidies for the installation of heat recovery systems in milk coolers. Next will be: efficiency measures in electricity, CO2-compensation-projects, identification and testing of new instruments.

Roland Künzler, AGRIDEA, Head Group Livestock, Board of Directors and Administrative Council AgroCleanTech

Methods in Project-forum
2 Inputs maximum 20 minutes (total 40‘), remaining time (30‘) for facilitated exchange among the attendees

Project- forum 6

Supraregional cooperation in qualifying specialists in rural Areas
Numbers of European agricultural education institutions realise continuously exchanges between students in the form of objective-oriented project weeks. These weeks contribute to the inter-country objective “impartation of intercultural competences”. One example of best practices is the successful exchange between east-Saxon region (Germany) professional school and the agricultural education center Wallierhof (Solothurn, Switzerland).
The case illustrates well the objectives of a superior frame work. The role of IALB in the international qualification of experts, as well as the possibilities of support and the instruments are demonstrated.

Reiner Hetmank, LfULG, Dresden, Förder- und Fachbildungszentrum Kamenz Projektleiter Schulpartnerschaft(inquired);
Karl Heeb, Bildungszentrum Wallierhof SO, Lehrer;
Henrik Fichtner, LfULG, Dresden; Referatsleiter Berufliche Bildung

Methods in Project-forum
3 Inputs maximam 50 minutes, remaining time (20‘) for facilitated exchange among the attendees.

EUFRAS Meeting

8.00Introduction – Tom Kelly/Pablo Asensio (Moderation)
8.10 Mark Moore, TEAGASC – A novel strategy for training farmers about business strategyformulation
8.35 Eva Gleerup, SEGES – Trump Cards – a new advisory tool in Denmark
9.00 - 9.20 Questions and discussion on advisory tools and strategic management extension
9.30 - 10.00Prof. Volker Hoffmann – From network towards professional association. Visions for EUFRAS and IALB
10.00 - 11.00Group work: Handling Visions: Proposals for EUFRAS Strategy, Structures and Work-focus

The focus of the EUFRAS Meeting lies on strategic approaches. Strategic conduct is important in different settings. In the first part of the meeting, two best practice examples are presented. The second part of the EUFRAS Meeting is dedicated to discussions about EUFRAS strategies.

Strategic consulting is considered as the supreme discipline in extension. Mark Moore from Ireland presents a new tool for business strategy formulation with farmers.
Another context, where a strategic approach is useful, is the extension process itself. Advisors need a strategy for their consulting sessions. With the Trump cards, Eva Gleerup presents a tool to structure advisory work. A keynote speech by Prof. Volker Hoffmannn, internationally renowned expert and influential thinker for rural extension, is followed by a short workshop on EUFRAS strategy.

A novel strategy for training farmers about business strategy formulation
With impending changes to the milk quota regime and increased volatility for all commodity prices Teagasc decided to offer training to farmers in the area of business strategy formulation. Initially the approach was to deliver the content using in-house staff but ultimately we decided to partner with the UCD Michael Smurfit Business School. The course delivered was fully accredited at University College Dublin. Through running the course Teagasc learned a lot about farmers’ willingness to pay for high level courses, the value of offering high-level business content to them, and the synergies that can be generated by working closely with new partner organisations such as the Smurfit Business School.

Mark Moore, TEAGASC, Ireland; Publications Manager/Manager Special Projects

Trump Cards – a new advisory tool in Denmark
Consultancy must make an impact. If the consultancy does not lead to changes for the better, it is of no use to the farmer and the consultant has wasted his or her time. That is a fact. Still, it is this simple conclusion that forms the basis of our Trump Card concept. Because while it may seem obvious, it remains one of consultancy's greatest challenges to ensure that the advisory meetings and interviews produce specific, constructive plans that the farmer can and will implement, and which end up making a valuable difference in the end, i.e. have an impact. Using our Trump cards, you, as a consultant, can make impact on all phases in the consultancy process. Each Trump card places the focus on a tool or technique that can help ensure that the interviews generate concrete proposals that have, both the necessary impact, as well as the farmer's full backing and understanding. Both of these are necessary if the consultancy is going to have the desired impact in the end.

Eva Gleerup, SEGES, Denmark; Senior Advisor Trainer at the DLBR Academy

From network towards professional association. Visions for EUFRAS and IALB
I recapitulate my proposals from 2003, at IALB-Conference in Oldenburg and from 2004 for the IALB managing board in Landshut. The vision was from IALB to European Network for rural advisors. And from that to the final stage: A Europe-wide professional association for rural advisors with individual and organizational members. Considering the development meanwhile, I come to some modifying comments, concerning the future of EUFRAS, IALB and other regional and national organisations.

Prof. Volker Hoffmann, University of Hohenheim (emer.)

Group work: Handling Visions: Proposals for EUFRAS Strategy, Structures and Work-focus
The visions for EUFRAS and IALB rural advisory networks presented by Prof. Hoffmann are discussed in a group work following the presentation. The visions can ideally serve as an impulse for ideas for future EUFRAS strategies, priorities and structures developed in this workshop. Within the one hour time-frame of the workshop, the aim is, that working groups present first ideas, thoughts and proposals to get hints for priority topics and possible further organizational development of EUFRAS. We discuss group work results and close with comments from Prof. Hoffmann and EUFRAS Board.

Tom Kelly, Pablo Asensio, Mark Moore, Eva Gleerup

Keywords: Strategic consulting / Business strategy formulation / New advisory tools / Trump Cards / Visions for IALB and EUFRAS / Strategy workshop for EUFRAS

Methods used in the EUFRAS Meeting
Two Inputs with maximum 25 minutes each, 20 minutes questions and discussion, 10 minutes break, keynote speech 30 minutes, 1 hour facilitated workshop